Suss Knits

• Developed and refined founder story, shaping the brand’s voice and narrative identity.

• Led brand development, including positioning, tone, and visual direction.

• Created a content roadmap to guide consistent storytelling across platforms.

• Wrote, directed, and edited relaunch video campaign for TikTok and Instagram.

• Produced engaging short-form video content aligned with brand messaging and audience growth.

• Designed and executed an email marketing welcome sequence to onboard and nurture new customers.

• Collaborated on brand aesthetic development and overall visual identity.

• Provided strategic guidance on Instagram layout and visual cohesion to strengthen brand presence.

• Developed a content roadmap for TikTok and Instagram to support growth and engagement.

• Created an email marketing sequence designed to attract, onboard, and retain new clients.

• Implemented client acquisition strategies through digital content and brand positioning.