Suss Knits

• Increased TikTok following by 4,924% organically in 7 days through strategic short-form content and audience-focused storytelling

• Generated 3,693 new followers and $750+ in direct product sales with only 2 videos and no paid advertising

• Led creative direction, content production, and social media strategy for a fashion/lifestyle brand

• Provided brand consulting focused on audience behavior, consumer psychology, and trend forecasting

• Used audience insight to refine brand positioning, visual identity, and content approach for stronger engagement and conversion

• Developed emotionally driven, social-first campaigns designed to build community, increase visibility, and translate attention into sales

• Combined aesthetics, storytelling, and platform strategy to create culturally relevant content with measurable growth outcomes

• Collaborated on brand aesthetic development and overall visual identity.

• Provided strategic guidance on Instagram layout and visual cohesion to strengthen brand presence.

• Developed a content roadmap for TikTok and Instagram to support growth and engagement.

• Created an email marketing sequence designed to attract, onboard, and retain new clients.

• Implemented client acquisition strategies through digital content and brand positioning.